THE WELFARE FOOTPRINT PROJECT
is a scientific effort to quantify animal welfare to inform practice, policy, investing and purchasing decisions. To this end, welfare impacts are quantified using a biologically meaningful, relatable and comparable metric, applicable across contexts, environments and species: time in affective states (negative or positive) of different intensities. The project brings together scientific evidence from multiple disciplines, rigorous analytical processes and transparency to inform decisions in any area involving the welfare of animals.